Utilizing Live Chat to Boost Conversions

The Internet marketplace is extraordinarily competitive. Businesses struggle to capture the scattered attention of the average ‘surfer’ with as many tricks and tactics as possible. Some of them work and some of them fall flat. Companies stock their landing pages with information and free offers in hopes of converting casual viewers to clients, but the result of this onslaught is a often a quick click off the page. It’s obvious the average online client is a fickle creature. If you really want to capture their loyalty, you have to offer something different on your landing page. You have to distinguish yourself from the hundreds of other sites juggling for their attention.

Give Live Chat A Chance

One of the most successful ways to do this is by utilizing live chat on your landing page. Within seconds of a potential client logging onto your site, an icon will appear offering the option to speak live with a representative. By utilizing this feature, clients can get in-depth information on your product and you can get their all-important contact information to add your database. A perfect way to truly personalize each client’s visit and to collect information about how your target demographic responds to your company, employing live chat is extraordinarily effective. In fact, statistics show a 35 % increase in lead generation through the use of this feature alone!

Bring Back the Human Touch

Despite how deeply entrenched we are in the online world, customer service is still paramount when it comes to running a business. One of the downsides of the Internet marketplace is the lack of human interaction. It’s easy for your clients to feel like nothing more than an email address when faceless companies throwing offers and advertisements in their faces seem to continually assault them. When they are met with a virtual ‘smile’ and personalized greeting with the offer to chat immediately upon landing on your site, you are immediately giving them a more human experience. You benefit from the ability to personalize each client’s visit and create an immediate rapport where there previously was none. No matter how digital the world has become, people still like to feel valued and a valued visitor is quick to convert into a loyal customer.

How Does It Work?

Once the live chat program has been installed in your site, it is ready for action 24 hours a day, 7 days a week. As soon as a client lands on your page, the icon appears and a friendly offer of service is extended. You can adjust the setting to only show the chat icon when a live agent is available on the other end, or give them the option of leaving a message for an agent upon their return. When your clients interact with the professionally trained agents, their relevant information will be collected along with the reason for the conversation and the outcome. You will then be notified of the ‘connection’ and all the information from these potential leads is delivered to your mailbox. Classy and personalized, this system is growing in popularity as more and more business owners are becoming aware of just how effective it can be.

First impressions are everything. If poorly designed and devoid of modern customer service technology, your landing page can create more swift exits than conversions. Staying on top of the latest developments in lead generating makes all the difference when it comes to your bottom line. Employing live chat technology is just such a development. Virtually risk free and with a proven track record for success, this may be exactly what your site needs to elevate from average to extraordinary.

About Neutron

Neutron Interactive is a lead generation company based in Salt Lake City, Utah. The company's innovative solutions have been used across a wide range of industries, including recruiting, insurance, interactive media, and education. Neutron's success has earned the company recognition on the Inc. 500 in 2010 and 2011.

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