From March 18-20 LeadsCon held their annual west coast conference in glamorous Las Vegas, Nevada. Taking part were the country’s biggest names in vertical media and direct response marketing, and Neutron Interactive was amongst them, making our mark with clients and associates alike. With the world’s marketing leaders all convening in one place to talk shop it’s no surprise that several major points were discussed, both on the floor and during workshops and sessions. Neutron Interactive was front and center in these discussions, representing the future of lead generating and the trends that will take shape in 2013.
Key Points From LeadsCon 2013
As always, LeadsCon focused on the top trends expected to emerge in 2013. Among the panels and sessions I attended were discussions about: the rise of mobile advertising, optimizing current traffic sources, discovering new traffic sources, and navigating the ever-changing industry landscape. These discussions were just the tip of the iceberg, as prominent speakers from our industry discussed many other points in panels and workshop sessions.
Mobile sales and the future of targeting mobile consumers was one of the major topics being discussed, with a full panel block dedicated to the subject. “Preparing for The Mobile Consumer. What You Need to Know,” “The Mobile Sales Funnel: Driving Leads with Mobile Advertising,” and “SMS: Leveraging the Original Mobile App for Lead Conversion” all had the singular purpose of examining this new trend in online marketing and lead generating.
As always, trust is a major issue with lead generators, and the idea of retaining trust was the main focus of one panel that was made up of CEOs from some of the oldest online marketing companies in existence. “I See What You See: Removing Risk & Adding Trust Into the Lead Generation Transaction” was one panel dedicated to the idea that lead generators need to find a way to keep the trust of both buyers and sellers. In today’s online eco-system, one misguided company that exists only to make a quick buck can destroy all the trust that has been built up, causing well-established lead generators, like Neutron Interactive, to pick up the pieces.
Neutron Interactive Represents
On hand to help myself, Felicia Romney (Director of Client Services), represent Neutron Interactive at booth 217 was: Dan Caffee (CEO and co-founder), Carey Hilderbrand (Vice President of Education Services), Valleen Nye (Cultural Marketing and Communications Manager), Tony Passey (Creative Director), and Caitlin Barrett (Online Marketing Coordinator).
LeadsCon is routinely frequented by the top names in vertical media. Representatives from insurance, health care, education, financial services, and home service industries were all in attendance, as well as unique advertising networks that can provide new and exciting traffic sources. Anyone in the lead generation field who did not attend LeadsCon missed out on a great opportunity to network and make contacts to grow their business. As the conference came to a close, I was excited to return to Salt Lake City and continue to execute the trends and opportunities that were discussed at LeadsCon.
Neutron Interactive came, saw, and conquered LeadsCon 2013.