If you’re a business owner, you can greatly improve your lead generation through the use of inbound marketing. Inbound marketing is essentially advertising your company or business through content marketing. This can include many approaches, such as blogging, newsletters, videos, podcasting, social media advertising, SEO, eBooks and whitepapers. The point of inbound marketing is to get the attention of potential customers, ensure your company or business is easy to find, and attract these potential customers to your site by providing interesting and absorbing content. Here are a few tips on how to use lead generation through inbound marketing.
Start a Blog!
Blogging is easy. Lots of companies and people do it these days in order to attract attention. While it does take time to start a blog, the payoff can be big. Both the research and case studies of online businesses have demonstrated that a site with no search-optimized blog is in a poor position to bring in both leads and traffic.
Use Social Media
Social media is like an addiction: Everyone’s using it, which includes every business that wants to be taken seriously. Social media runs the gamut from more social sites like young demographic-skewing Facebook to more serious sites for professionals, like LinkedIn. Twitter, Pinterest and Google Plus are also big players. You want more inbound traffic? Then use social media!
Time to Come up With Premium Content
Inbound marketing is centered on providing great content to leads, content that they can use in their daily lives. This is how you engage your leads! Sure, blogs are effective, but they’re quite commonplace. If you add premium content to your marketing efforts, you’ll get even better results. Premium content includes things such as videos, e-newsletters, case studies, eBooks and webinars.
Calls to Action Can Be Effective
You can take your lead generation strategy to additional heights when you bring the premium content to its full potential with effective calls to action. You should incorporate smartly placed “call to action” buttons on your site. These are buttons with instructions like “learn more” or “buy me!” They prompt your site visitors to click on them for very specific reasons.
Come up With Landing Pages
The landing page is meant to build on your premium content and call to action efforts. These pages are the most important stop for your site visitors, urging them to become your true customers and make the final decision to purchase. On a landing page, your site visitors will register or retrieve your premium content.
These are the best tips to help you with lead generation through inbound marketing. All you have to do is really understand this process: It’s all about creating high-quality content that will convince your site visitors to purchase your products or services. To get the most out of your inbound marketing efforts, don’t be too shy to try any of the above. Use blogging, eBooks, whitepapers, landing pages, calls to action and social media to get as many leads as possible.