Posts Categorized: Marketing

Five Lead Generation Mistakes and How To Avoid Them

6 years ago
Lead generation is an art form that you should learn to master as quickly as possible. After all, it's not enough to run a business based on referrals and your relatively small circle of family and friends. This means that it's really all about the leads, if you want a business that thrives and keeps growing. Here are five common lead generation mistakes and how to avoid them. 1. Wasting Money on Questionable Marketing Activities Image advertising and immoderate graphic design are two examples of wasteful spending on activities that fail to produce a return on investment or are simply vanity exercises. ...