1. Performance Grade

    Neutron Interactive is a performance-based online marketing company that specializes in inquiry generation. The company has been at the forefront of online lead generation since 2005. Operating primarily within the higher education industry, Neutron provides a high volume of quality inquiries to private-sector schools.

  2. Go Big or Go Home

    Everything that we do at Neutron Interactive is based on the primary principles that our founders, Dan Caffee and Shaun Ritchie, established from the beginning:

    Dream Big, Value People, Be Awesome

    Giving smart, creative, talented people the freedom to explore new ideas and push the envelope, Neutron Interactive continues to set the precedent for all others operating in online lead generation.

  3. Leading the Way

    Neutron Interactive has an eclectic and dynamic executive team at its helm. Led by our founders, Dan Caffee and Shaun Ritchie, the team provides the strategic vision and direction of the company. With experience in the fields of online marketing, technology development, and higher education, their knowledge and leadership are the driving forces behind Neutron's success.

    • INC500
    • Utah 20
    • Utah 100

Our Fearless Leaders

Dan Caffee

CEO

Dan Caffee founded Neutron Interactive in 2005 with Shaun Ritchie. As CEO, Dan fuels Neutron's creative strategy and technology directives. He is rarely found in his own office, but in animated conversations with team members throughout the office. Dan is known for his many mantras, including "Don't mistake opportunities for obstacles," as well as his penchant for unconventional ideas and solutions.

Shaun Ritchie

President & CFO

Shaun Ritchie has worked with Dan in the lead generation space since 2002. Co-founding Neutron Interactive in 2005, Shaun manages the intricate workings of the company's operations - bringing structure to the creative process. From developing employee policy to overseeing Neutron's financial performance, Shaun ensures that Neutron runs smoothly while never taking itself too seriously.

Nicole Neumarker

VP, Technology

With over 10 years' experience, Nicole Neumarker has managed successful technology teams at industry-leading companies such as Cisco Systems, Fidelity Investments, and Datamark. At Neutron, Nicole drives technology development - the engine behind the company's lead gen solutions. She also raises the bar on quality coffee consumption around the office.

Felicia Romney

Director of Client Relations

For over 6 years, Felicia Romney has played a key role in driving the growth and development of Neutron Interactive, establishing and nurturing relationships within the higher education industry. Her lively personality and experience in lead generation enables her to quickly establish a positive working rapport and thoroughly understand the needs of her clients. Under her direction, Neutron boasts having the most responsive client services team in the industry.

Joel Cannon

Director of Strategic Partnerships

Joel Cannon has been with Neutron Interactive since 2008. As an early employee, he has worked in various roles, including media buyer, data analyst, and marketing manager. A gregarious leader, Joel now heads up the company's partnership program, identifying and developing relationships with the highest quality publishers for Neutron's EDU client base. Active in the local community, Joel also serves on the board of People Helping People, an employment program for low-income women.

Dave Freeman

Director of Marketing

Dave has over 10 years of online marketing experience. Stemming originally from Warner Bros. Online, he now heads up Neutron's internal marketing initiatives. With a focus on compliant strategies, Dave has a proven track record in exceeding business objectives through multiple marketing channels. He empowers team members to always be "thinking outside the box" and to constantly be raising the bar.